With a particular focus on pregnancy, postpartum and new mom & baby care, Anointment uses traditional herbal knowledge combined with scientific research to formulate products that are gentle and effective. In the spirit of being operated by a mother of three, our products can multi-task from boo-boos to chapped cheeks without blinking an eye!
Based in beautiful Sackville, New Brunswick on the windswept Tantramar Marshes of Canada’s East Coast, we make our soaps and body care products in small batches, by hand, the old-fashioned way. This way, we can ensure product quality and attention to detail. We use high quality certified organic ingredients. We grow many of our own herbs, contract local organic farmers, and research each product extensively with attention to the tiniest detail. We believe that beauty shouldn’t cost your health, nor should it cost the environment. We believe you don’t need to spend an hour in front of the mirror to be beautiful.
Owned by former civil engineer and DONA-trained postpartum doula April MacKinnon, Anointment began building our reputation for high-quality handmade soap and skin ointments at the Halifax Farmers’ Market (Halifax, Nova Scotia) in 2002, along with a loyal following. In 2009 Anointment refocused its mission to serve the wholesale market and relocated to Sackville, New Brunswick in 2011.